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24
May

What is Brand Identity and why is it important to my business?

What is Brand Identity and why is it important to my business? What is brand identity? Your brand identity is how you want to portray your business to your customers, and includes how you choose your business name, the design of your logo, the colors and shapes or graphics you use, and the type of language you use (your “tone of voice”).

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24
May

The Importance of Your Website to Your Marketing Strategy

The Importance of Your Website to Your Marketing Strategy How important is your website to your digital marketing strategy? The answer is: very. Your website is the place where most people will interact with your business. Both your online and offline marketing activities will most likely send users to your website. Whether it’s to get information about your services and products,

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17
May

Is SEO Still Relevant in 2018?

Is SEO Still Relevant in 2018? Search engine optimization (SEO) is the process of helping your website appear in the results of search engines like Google. It requires knowledge of ever-changing search engine algorithms, which can be quite an undertaking. Because of this, most people have very little understanding of what it takes to rank highly in search engines. Even search

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17
May

6 Powerful Tools To Drive Your Video Marketing in 2018

6 Powerful Tools To Drive Your Video Marketing in 2018 Use these video marketing tools to power your video marketing strategy for 2018 and beyond. Video is the marketing juggernaut that continues to grow year over year. There are countless ways to leverage video for branding, to use video for all of your content marketing, and a wide range of experts to follow

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17
May

Six Tips for a Successful SMS Marketing Campaign

Six Tips for a Successful SMS Marketing Campaign Here’s a massive statistic: 8.6 Trillion text messages are sent every year on average. 6 Billion per day in the US alone. That’s over 20 times the number of Tweets and 12 times the number of Facebook messages sent daily. With all the messaging going on, it’s no wonder marketing teams are finding SMS marketing to be extremely

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9
May

The Importance of Video Marketing in 2018 

The Importance of Video Marketing in 2018 Every year, it seems like video is poised to become the next big marketing tactic to pull off record engagement on social media and conversions across various digital outposts: newsletters, landing pages, blogs, etc. Truth be told, video is ALREADY a big thing and if you haven’t embraced it by now then you

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9
May

Twitter Tests Two New Interactive Options, Including Encrypted DMs

Twitter Tests Two New Interactive Options, Including Encrypted DMs Twitter’s reportedly working on two new features which could broaden your interactive options in the app. The first, as reported by TechCrunch, is encrypted DMs, with a test template of the new option spotted in the back-end code of the Android version by user Jane Manchun Wong.     For those unaware, encryption

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9
May

WHY YOU SHOULD USE TEXT MESSAGES IN YOUR MARKETING CAMPAIGNS

WHY YOU SHOULD USE TEXT MESSAGES IN YOUR MARKETING CAMPAIGNS You’re lying in bed, half asleep, and you hear that familiar ding. No matter how sleepy you are, you roll over and quickly check your phone. Put simply, that’s the power of a single text message. In a digital world full of likes, follows, emails, and notifications, arguably no sound

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2
May

Facebook F8 2018 Keynote recap: Everything Zuckerberg and co. announced

Facebook F8 2018 Keynote recap: Everything Zuckerberg and co. announced The 2018 Facebook F8 developers conference is officially underway. Although the conference is meant primarily for developers, the keynote often gives us a good idea of what to expect from Facebook, Instagram, and other subsidiaries. Here’s everything we learned from the Facebook F8 Keynote address. FACEBOOK Clear History Not unexpectedly, privacy played

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2
May

How Important Is SEO in 2018? 4 Trends That Suggest Big Changes

How Important Is SEO in 2018? 4 Trends That Suggest Big Changes We are five months into the new year and with that folks are locking in their digital strategies and goals. The question of the importance of SEO rears its head at least once a year as folks scramble to understand what the channel means to their business and

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