Tech News

11
Apr

How Marketing and Advertising Are Bound to Change In 2018

How Marketing and Advertising Are Bound to Change In 2018 Ad blockers, live video and AI present opportunities as well as challenges.   Digital marketing hasn’t seen any major shifts in a while. Sure, we had to optimize our websites for mobile user experience, tweak SEO a little as the algorithm gods required and make a few other minor changes.

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4
Apr

Facebook now displaying related stories & share info for articles as part of ongoing News Feed test

Facebook now displaying related stories & share info for articles as part of ongoing News Feed test Facebook’s News Feed test, launched last October, expands to give users more context around news headlines. Facebook is expanding a News Feed test it launched last year that aims to help users determine the integrity of news items posted on the platform. Originally, the test included an “i”

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27
Mar

Instagram Is Making a Big Change and Now New Posts Will Show Up First Again

Instagram Is Making a Big Change and Now New Posts Will Show Up First Again Instagram says it has heard your complaints about its algorithm-based feed, and now it’s making changes to display more photos and videos closer to chronological order. The Facebook-owned photo-sharing app announced Thursday that newer posts will now be more likely to appear first in users’ feeds. The change

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20
Mar

Why Google is Forcing You To Have SSL Certificates on Your Websites

Why Google is Forcing You To Have SSL Certificates on Your Websites Don’t have an SSL Certificate? Google is going to flag your website this year! We turn to the internet for everything. From selling to buying, it is the introduction of an E-world. With this dominating trend, online security has become a necessity. Undoubtedly, Google loves its users and

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27
Feb

Meet Vero: Why a billionaire’s Instagram alternative is suddenly so popular

Meet Vero: Why a billionaire’s Instagram alternative is suddenly so popular Instagram haters are jumping on a new social media bandwagon.Vero, a photo-sharing app that launched in 2015, is the latest app to benefit from ongoing frustration with Instagram’s hated algorithm.A week ago, the app was ranked so low it didn’t even appear in the App Store’s top 1,500 apps; today it’s the

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27
Feb

5 Social Media Trends to Expect in 2018

5 Social Media Trends to Expect in 2018   It’s the start of another year, which means you’re probably back in the office after vacation, hard at work on your New Year’s resolutions. And if you’re a marketer, you may also be fine-tuning your strategic plan for success in 2018. But before you finalize your social media strategy for the

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27
Feb

Is Instagram’s popularity declining with new algorithm?

Is Instagram’s popularity declining with new algorithm? One year after Instagram abandoned the chronological feed, we look at the repercussions of the app’s new algorithm “Have you seen my latest post? No? That’s because Instagram sucks now.” These were the words shared by Dubai fashion blogger Zahra Khalil on Instagram Stories a couple of weeks ago. Many share the same

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15
Feb

5 marketing technology trends CMOs need to master for 2018

5 marketing technology trends CMOs need to master for 2018 As we enter into 2018, columnist Jim Yu lays out five martech trends you’ll need to monitor to lead your organization to success in the year ahead. As you put together your marketing strategy for 2018, there have never been more tools and tactics fighting for your budget. Technologies considered

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6
Feb

SMS Marketing Best Practices

SMS Marketing Best Practices Introduction to Best Practices for SMS or Text Marketing Campaigns SMS marketing, also known as text message marketing, can be a powerful way to reach customers and clients. But with great power comes great responsibility. There are certain laws, rules, and guidelines you should adhere to while wielding the power of text marketing. Papa John’s was hit

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6
Feb

10 Trends That Will Shape Marketing In 2018

10 Trends That Will Shape Marketing In 2018 The marketing industry has been talking about disruption for years, but 2018 is looking like a year for rearranging the decks. In the past 12 months we have witnessed many developments that will surely shape the future of marketing. First, artificial intelligence—along with its promise to spark a creative revolution—will lead to

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