The Free Social Media Tools You Should Already Be Using If you want to learn more about a situation or get to the bottom of something important, you’ve probably been told to “follow the money.” You can apply this advice to business and leadership, too. If you want to keep a pulse on industry trends and stay ahead of the curve, one
5 Social Media Tips For Your Content Marketing Strategy Content people have long viewed social platforms as link-bearing pivots that swung users toward content hubs. But that’s over, as social has matured into something that demands their primary attention. Here are five things content marketers can do to master social in 2018, courtesy of Forbes’ Gleason. 1. Embrace influencer marketing. If
Top 10 Reasons Why Video Should Take a Leading Role in Your Content Marketing Plan It’s no secret that the use of video in content marketing is on the rise. And, it’s certainly not a tactic to be taken lightly. In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought,
Door Hanger Marketing: a Cost Effective Advertising Tool Advertisers are constantly looking for effective tools to promote their products. Door hanger advertising delivers the message straight to the target audience and brings a hands-on exposure to the consumer as they can touch and see the ad closely. With a wide range of designs and shapes for the door hangers there
3 practically painless ways to expand your network Say the word “networking,” and most of us die a little inside. However, there are a few simple steps to take to broaden and deepen your ties, says business school professor Tanya Menon. I started teaching business school 17 years ago, and I’ll often run into my students years and years later.
7 Epic Inbound Marketing Resources Every Business Can Learn From I like to think of inbound marketing as the true charmer of digital marketing. But before you become horrified and start imagining broken promises and angry customers left disillusioned and disappointed, let me explain a little further…Inbound marketing delivers on its promises. It helps businesses understand what people want, need
10 Hot Digital Marketing Terms You Need to Know in 2018 Have you considered adding the power of artificial intelligence (AI) to your inbound marketing campaigns? Are you calculating keyword proximity to boost your SEO results? Have you leveraged the power of lookalike audiences on Facebook’s advertising platform? Are you optimizing your AdWords rating by working to boost your Quality
18 Tips To Make Your Marketing Efforts Soar In 2018 Marketing doesn’t really have to be expensive or hard. Sometimes the simplest ideas are the most effective. As you will be preparing for 2018, here are 18 marketing tips to help your business stand out (even on a low budget) in the new year: 1. Know your “why.” It is
What is Brand Identity and why is it important to my business? What is brand identity? Your brand identity is how you want to portray your business to your customers, and includes how you choose your business name, the design of your logo, the colors and shapes or graphics you use, and the type of language you use (your “tone of voice”).
The Importance of Your Website to Your Marketing Strategy How important is your website to your digital marketing strategy? The answer is: very. Your website is the place where most people will interact with your business. Both your online and offline marketing activities will most likely send users to your website. Whether it’s to get information about your services and products,