Should you really change your Instagram profile from personal to business? Will your engagement drop? There are pros and cons to both. But a business profile on Instagram is definitely something a company should consider since as of July 2017, over 15 million businesses had made the switch to an Instagram business profile.

With an Instagram business profile, ventures of any size can receive analytics about their followers and posts, present a more professional looking profile, and promote Instagram posts as ads. But let’s dive into the pros and cons.

Here’s a look at the features of a personal profile:

Link to More Than One Facebook Page

The ability to connect multiple Facebook pages is exclusive to personal profiles.

Private Account

Personal accounts can be set to private, unlike business accounts. Even though you would normally only ever set your account to private if you were concerned about people you don’t know seeing your photos and posts, some people prefer social media privacy and should stay with a personal Instagram profile.

Here’s a look at the features of a business profile:

Instagram Ads

Utilizing the powerful advertising tools Facebook does, Instagram ads allow you to set up, run, and track campaigns the same way you can with Facebook ads.

Instagram Insights

Insights, one of Instagram’s prominent business features, is a built-in analytics tool that gives specific details like who your followers are, when they’re online, etc. This information is also available for Instagram posts and Stories so you can determine how they performed and how people are engaging with them.

Promoted Posts

With a business profile, you can promote your posts from within the app, similar to boosting a post on your Facebook page.

Add Links to Instagram Stories

All business Instagram accounts with 10,000 or more followers can add links to their Instagram Stories.

Contact Button

With the contact button near the top of your profile, you have the ability to include directions, a phone number, and/or and email address.

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